Comment on Hulu quizzing about the ads played

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geelgroenebroccoli@feddit.nl ⁨12⁩ ⁨hours⁩ ago

The effect of ads is usually not directly linked to a specific product.

If, for example, you need a new box of laundry detergent, you’ll go to the supermarket. There you might find brand A, which you’ve never heard of, or brand B, which had an ad you’ve seen or heard somewhere. Studies have shown you’ll be more likely to buy brand B, because you’ll find it more trustworthy, which is because you’ve heard about it somewhere.

So, a lot of ads aren’t solely about a specific product, but also about making their brand perform better in the long run. Therefore, even if an ad is just making noise on the background, it may still have an effect on you. And, since it’s a subliminal process, it’s extremely difficult to make a concious decision to not buy products you’ve seen or heard ads of.

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