So, I’m a black coffee drinker. No sweetners, no creams, none of that garbage. Went one time to get me a cup of coffee from Starbucks. It tasted like shit. It was burnt. I thought it was just that one place, but nope, it’s every Starbucks place. Their coffee recipe is shit in and of itself, but they hide it under the ton of sugar and other shit they put in it. I never understood why people would kill for it. Also, why does a small cup of black coffee cost $2+?
Starbucks accused of manipulating app payments for $900 million profit
Submitted 10 months ago by throws_lemy@lemmy.nz to technology@beehaw.org
https://www.androidauthority.com/starbucks-unfair-app-payments-900-million-dollar-profit-3399674/
Comments
penquin@lemm.ee 10 months ago
The_Sasswagon@beehaw.org 10 months ago
Their coffee tastes the way it does because of how they roast it, it’s a purposeful style thing (that tastes terrible and is horribly overpriced imo).
Their roasts are also darker than they say. Everything they have is dark roast, with their ‘blond’ coming in closer to a medium.
People go nuts over the sugar, caffeine and perceived status, it has nothing to do with the taste of the coffee. As a fellow black coffee drinker, my recommendation is to avoid Starbucks unless you happen to be near a union store where the coffee is guaranteed to taste more like freedom, but still like ashes soaked in oil.
In case you want more details: The way coffee roasting works is you move beans around in a real hot container, and you try to keep them to a specific point on a temperature graph at each moment as they roast. A different roaster would roast them a bit slower, but Starbucks just blasts those beans with everything they have, then they don’t stop until the beans are burnt. This gives them their “signature taste”. This is largely because of Howard Shultz, the guy who drove the company to be a cafe, and until recently the CEO. That’s his preferred coffee taste and that’s what he demands the company makes.
wjrii@kbin.social 10 months ago
That’s his preferred coffee taste and that’s what he demands the company makes.
I'm sure it's also completely coincidental that burnt coffee tastes mostly same no matter where and when the beans came from. :-)
penquin@lemm.ee 10 months ago
I’m from a country where we literally, grew, harvested, roasted and brewed our coffee. lol We had a tradition where the coffee HAD to be roasted and brewed on bone fire that is made out of certain shrubs stems. I know, it is crazy, but that is how it was there. Oh, and did I mention that we had to grind the coffee by hand? So, I have completely different standards/expectations when it comes to coffee, and that’s also why I drink it black. That is how we drank it. I now grind and brew my own coffee at home, and those starshit encounters happened only because I was traveling, otherwise, my coffee is all made at home.
FlashMobOfOne@beehaw.org 10 months ago
Also, why does a small cup of black coffee cost $2+
CEO needs another yacht, my dude.
s_s@lemm.ee 10 months ago
Dark Roasted coffee is the only way Starbucks can be Starbucks.
Lighter-roasted coffee emphasizes origin flavors and i agree with you --generally tastes better and is more interesting.
But you can’t sell coffee like that in tens of thousands of coffee shops and have it remotely consistent.
Coffee growing from the same plot but on one side of a hill will taste different from the other side due to getting different quantities of sunlight. Complex origin flavors will always be the domain of small specialty coffee shops.
Starbucks has McDonalds-like consistency serving millions of customers a day and that’s only because they emphasize the flavors they can get consistently–roast flavors.
Mischala@lemmy.nz 10 months ago
Totally this.
Pretty much every chain cafe roasts their beans to an inch of their life, to give them a generic “coffee” flavour profile.Because god forbid coffee have even the slight variance of flavour.
lazylion_ca@lemmy.ca 10 months ago
From what I understand, part of Starbucks thing is catering to people who like burnt and bitter. Kind of like the emo crowd.
penquin@lemm.ee 10 months ago
That shit is disgusting. I have read somewhere (not 100% sure) that Starbucks failed miserably in Australia because of how shitty their coffee tasted for the Aussies.
vinceman@lemmy.blahaj.zone 10 months ago
I drink espresso (like just shoot a double shot back) and their stuff leaves a terrible aftertaste.
Joker@discuss.tchncs.de 10 months ago
Yeah, they over roast their coffee. It’s deliberate. I assume it’s for consistency and because it’s a low effort way to cut through all that milk and sugar in expensive lattes. Americans have also been conditioned to associate dark, bitter coffee with “strong”.
The irony is dark roast has less caffeine than lighter roast and it’s usually done to mask defects in the bean. Whether to roast light, medium or dark typically isn’t an arbitrary decision or based on any preference. There’s a whole grading process where the ideal roast is determined based on the quality of the beans.
The highest quality beans will often be roasted medium and you start going darker as you get into the lower quality stuff. Basically, you’re cooking off bad flavors that may be the result of sour beans, mold, insect damage, chemicals or worse. There are all kinds of farming practices you don’t want to know about where they get away with it by roasting dark and/or blending with a little bit of a higher quality coffee.
The thing with Starbucks is they actually start with good beans so they don’t have to do this. They also have a wide variety of suppliers and bean types. They could easily put together a great flavor profile that would work for lattes as well as black coffee. But things do change a little bit from one harvest to the next. Starbucks is all about consistency. You can order the same drink at any location in the world and it tastes exactly the same every time.
A small black coffee is $2 because people will pay that much. The cost is less than 25 cents for the coffee. The cup and lid might cost more than what you’re drinking if it’s a commercial grade bean. Coffee is a high margin business.
blender2142@lemmynsfw.com 10 months ago
So the lawsuit is about them declaring unspent gift cards as profit in their financial report? Way less shady than what the title suggests…
wjrii@kbin.social 10 months ago
So it's not a lawsuit (yet), it's a complaint to the state attorney general of Washington accusing Starbucks of unfriendly consumer practices related to their gift cards, in part because they can recognize unspent gift cards as revenue, and also because it's instant cashflow for them even if the accounting revenue lags behind. The need to come up with a calculation for how much deferred revenue to recognize can be abused by execs to nudge the revenue higher (and with no additional costs associated with it, profit as well) and thereby improve stock price and trigger bonuses and whatnot.
The actual complaint reads as a bit of pearl-clutching ("involuntary subscription" because customers don't want to leave a balance OR talk to a real human at their local Starbucks!) , but on a the "death by a thousand cuts" model, yeah, I suppose Starbucks is being kinda dickish. The app doesn't give you as many rewards if you pay with CC, buries the other payment options a couple of layers deep in a menu, doesn't let you reload gift cards in increments equal to a purchase, doesn't let you split payment methods, and sets a high default reload so (on iOS at least) it isn't immediately visible that you even could scroll up to reload in smaller amounts.
It's sort of garden variety asshole app design meant to soft-lock customers in, but it's not really fraud in any meaningful way if someone is motivated. You add money, you get bitter overpriced coffee that your partner really likes for some reason. I prefer CHEAP, ACIDIC coffee because I did the pourover too fast on mediocre store-bought grounds that are too fine, LOL. Still, maybe worth a public scolding or some fines to get them to modify it so people can save a few bucks without diving into the finer nuances of their coffee app.
ursakhiin@beehaw.org 10 months ago
Honestly, this is exactly what I thought the complaint was going to be when I saw the headline and it’s getting me thinking. Does Starbucks allow split payments between two methods. If not, that’s the solution to this problem is require them to.
I end up having a bunch of gift cards to Starbucks through the year because my father in law knows I like coffee so he gets me Starbucks gift cards, not because I love Starbucks but because he can get them on Amazon. I’ll have to try this out next time I’m nearing the bottom.
I will say, the stars that build up over the course of my gift card draining more than pays for the dollar or change at the end with free drinks. So it’s never really bothered me that much, but now I’m curious.
ConstableJelly@beehaw.org 10 months ago
I prefer CHEAP, ACIDIC coffee because I did the pourover too fast on mediocre store-bought grounds that are too fine, LOL.
😄. Get yourself a decent burr grinder, a French press, and some Aldi oat milk (if you don’t want black) and you can make as good a cup of coffee as you can get at the best coffee shops.
PelicanPersuader@beehaw.org 10 months ago
This tracks. I get Starbucks giftcards (as gifts, not for myself) and typically load them into the app so I can order ahead and spend less time waiting at the store. It pisses me off to no end that when I get to the last dollar or two, I can’t use it without reloading like $20 onto the app. I refuse to do that and lose the money.
krellor@beehaw.org 10 months ago
I’ve never had a Starbucks gift card or used the app, but in the article they say that in store you can do a split payment using up either gift card or app balance, and pay the remainder cash. Is that something you’ve tried?
GiddyGap@lemm.ee 10 months ago
Starbucks disputed the allegations and told Fortune that customers can pay for their orders with whatever balance is left on their app or gift card and pay the remaining amount in cash at the store, thus reaching a zero balance.
So, this is not true? What’s the actual truth to this functionality?
UNIX84@beehaw.org 10 months ago
The truth is that a lot of loyal customers are boycotting Starbucks right now over unionization and their stance on Palestine. So Starbucks is trying to bring them back physically into the stores and are using the balance on their cards as leverage. Starbucks has already uncharacteristically been running several promotions to get people back to their stores, with the red cup and the Stanley thing.
If Starbucks has to return the customers’ unused balance without bringing them into the stores, then they may have lost those customers for good.
storksforlegs@beehaw.org 10 months ago
I regularly get them from family, its annoying for this reason. But its better just use the remainders as a few bucks off a regular purchase (that id make anyway).
peter@feddit.uk 10 months ago
Lovely use of the word “profit” in the title then switching it to “revenue” in the actual article. Different things.
FlashMobOfOne@beehaw.org 10 months ago
I don’t understand why people would even do this.
Buy points for… what reason exactly?
peter@feddit.uk 10 months ago
As a gift
JCreazy@midwest.social 10 months ago
I stopped drinking Starbucks 12 years ago and I rarely drink coffee. I might get a few of those hot gas station French vanilla coffees in the winter but that’s about it.
Valmond@beehaw.org 10 months ago
French vanilla coffees?
Like in France, the country that invented the espresso?
😭
Jk, you do your stuff ofc 😊
Satiric_Weasel@beehaw.org 10 months ago
Wait till we tell you about our crescent rolls.
BCsven@lemmy.ca 10 months ago
French Vanilla has hazlenut flavour mixed in IIRC
OttoVonGoon@beehaw.org 10 months ago
I have resolved to never again buy “points” of any kind, whether on an app or a game or a themepark or anything else. Either let me spend real money or I am going to assume it is a scam.
KoboldCoterie@pawb.social 10 months ago
It’s only really a problem when you can’t buy the exact amount of points you need to make a purchase (which granted is most of the time). There’s legitimate reasons for using a “points” middle-man, though - for example, in a game where you can earn premium currency while playing, but also buy it; if you were making purchases directly, rather than buying the points you need, you wouldn’t be able to buy something using both earned and purchased currency; it’d be all or nothing.
This is definitely a very small minority, though, and 99 times out of 100, I agree with you, it’s a scam.
Leshoyadut@fedia.io 10 months ago
Except even then, they could just list both the real money cost and the in-game points cost. There’s no need for the points to be tied to the real money at all.