This is what all the big promises have amounted to for most people: cars that are more and more expensive, devoid of physical controls which makes vehicles less safe, and constantly monitoring everything you do with the option for manufacturers to change whatever they want in your vehicle, including sticking a Spider-Man ad in front of you and presenting it as a fun “surprise.”
Reminds me of:
Science fiction’s superpower isn’t thinking up new technologies – it’s thinking up new social arrangements for technology. What the gadget does is nowhere near as important as who the gadget does it for and who it does it to. Your car can use a cutting-edge computer vision system to alert you when you’re drifting out of your lane – or it can use that same system to narc you out to your insurer so they can raise your premiums by $10 that month to punish you for inattentive driving. Same gadget, different social arrangement.
Melobol@lemmy.ml 14 hours ago
People keep forgetting the subscription based seat heating/cooling in BMWs.
You have the hardware but you didn’t pay for the subscription so you can’t use it.
So after that I don’t know why people are so surprised by the “we-are-going to-do-it-only-once-for-this-special-movie-we-pinkie-promise-never-again” event.
i_love_FFT@jlai.lu 11 hours ago
Seat cooling will be offered for free for a short time as an ad for the next Frozen movie, but only whole the ad is running in the central screen…
thanksforallthefish@literature.cafe 9 hours ago
LOL, someone in the BMW marketing dept just got wood reading that