Submitted 1 hour ago by Patnou@lemmy.world to [deleted]
its a marketing and sales tactic to keep people from thinking about the actual value of something. They will say mentally “at least its not over $40” or things like that.
It also allows for marketers to post a price lower than the neighbor even if that difference is only or less than a single cent.
Gas for 3.99^99 ^looks like a lower price than gas for 4.00^99^ So even though the price is almost the same, the store advertising $3 gas will win over the store advertising $4 gas.
real quick what is the tiny 99 used for? I was raised that those were exponents. Ami I wrong? Thank you for your reply by the way.
You know how many countries have phased out the cent? The US has decided to double dip just so they can scrape a few cents out of consumers.
Yet another way to even further deceptively present the price. In this instance, it’s gas equal to $3.9999 or $4.0099, which are really just $4.00 or $4.01, respectively. All bass prices I’ve seem in the US have the $0.0099 added, whether shown or not.
Retailers learned decades ago that marking a price at at 39.99 gets much more sales than selling it for $40. It’s basically textbook chapter one of psyop capitalism.
Well you see a stitch in time saves nine
It’s not just America.
Part of it is what this comment says, and on an even more basic level: the decimal system!
hperrin@lemmy.ca 57 minutes ago
You’re not gonna believe this, but it’s the highest number before going to the next place in base ten.