Apple TV+ is ‘worst marketer in the universe,’ says producer

Comments

• alphahowler@lemm.ee ⁨1⁩ ⁨month⁩ ago

  It’s (unfortunately) very accurate, although I think they have some very high quality shows.

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  • floo@retrolemmy.com ⁨1⁩ ⁨month⁩ ago

    Not that anyone would know it, because they failed to market anything at all.

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  • CheeseToastie@lazysoci.al ⁨1⁩ ⁨month⁩ ago

    Yep, I’ve seen loads of shows I like on apple. It’s bizarre that they don’t push it

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• simple@lemm.ee ⁨1⁩ ⁨month⁩ ago

  The only show from AppleTV that managed to break out to the public is Severance. I heard they have other good shows but that’s only from word of mouth, it’s odd how they spend millions making them but don’t bother advertising them much.

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  • Gerudo@lemm.ee ⁨1⁩ ⁨month⁩ ago

    Ted Lasso did a great job of breaking out as well.

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    • simple@lemm.ee ⁨1⁩ ⁨month⁩ ago

      Oh yeah, forgot about that one

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    • ech@lemm.ee ⁨1⁩ ⁨month⁩ ago

      Did it? I love that show, but I don’t hear about it anywhere.

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  • ohulancutash@feddit.uk ⁨1⁩ ⁨month⁩ ago

    …Ted Lasso?

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• ABetterTomorrow@lemm.ee ⁨1⁩ ⁨month⁩ ago

  I don’t give a shit. This isn’t news, stop trying to get people to care. Fuck advertising and capitalism

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  • simple@lemm.ee ⁨1⁩ ⁨month⁩ ago

    Insane comment, it is absolutely relevant that AppleTV shows underperform due to lack of advertising. You don’t care? You’re literally in the TV community.

    Fuck advertising and capitalism

    Nobody asked.

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    • ABetterTomorrow@lemm.ee ⁨1⁩ ⁨month⁩ ago

      Exactly

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  • pineapplelover@lemm.ee ⁨1⁩ ⁨month⁩ ago

    My guy you’re in the television sublemmy, not c/worldnews

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• Rodneyck@lemm.ee ⁨1⁩ ⁨month⁩ ago

  Well it is true. I would never find a lot of their series if I didn’t use a TV/Movie aggregator that covers all the releases, including Apple+.

  Some of my favs of theirs; Slow Horses (really good) Hijack Manhunt Masters of the Air Sugar (if you like old detective noir style with a twist) Presumed Innocent The Last Thing He Told Me

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• MimicJar@lemmy.world ⁨1⁩ ⁨month⁩ ago

  The issue, historically, has been access.

  When it first launched you needed an Apple device to watch. Some folks may have bought an Apple TV, which is what Apple wanted, but that’s not a big audience. I know people watch things on their phone, but not 30 minute episodes. You could watch it on a computer, but if you’ve got a nice big TV it’s not happening. Yes I know you can hook things up to your TV, but it’s another point against it.

  Over the years they’ve added apps to Roku and Chromecast has shifted to Google TV which is also app based (and worse, but I digress). However some of this relies on people upgrading their devices and people aren’t going to upgrade just for Apple TV.

  So you can call it a 5+ year service, but really it’s only been available for 1-2 years.

  But now that you’re outside the Apple bubble you’re competing against Netflix, Hulu, Disney+, HBO, etc.

  Disney+ & (to a slightly lesser extent) HBO have figured this streaming market out. Every week these services offer me something new to watch. Disney+ has a weekly release of Daredevil, and by next week I’m watching Andor. HBO has a weekly release of White Lotus and two weeks later I’m watching The Last of Us.

  If they can keep at it I’m sure they’re get to where they want to be. But it’s a long journey ahead and they’re really just getting started.

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• kandoh@reddthat.com ⁨1⁩ ⁨month⁩ ago

  It’s not so much the marketing as the extremely niche high attention investment content.

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