I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
Comment on You know what, fuck you [un-Jags uar icon]
RememberTheApollo_@lemmy.world 4 weeks agoAll these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
Rinox@feddit.it 4 weeks ago
Hackworth@lemmy.world 4 weeks ago
All the companies are gonna form up like Voltron over the next decade or so, leaving a handful of megacorporations to lord over our cyberpunk dystopia. It’s just easier if all their logos already look the same.
BrowseMan@sh.itjust.works 4 weeks ago
Aaaah then indeed that makes sense (and this is not ironic).
RememberTheApollo_@lemmy.world 4 weeks ago
Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.
I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.
BrowseMan@sh.itjust.works 4 weeks ago
I completly agree these logos are boring. The brand lost so much character and flare.
However I totally see “cost less” as one of the reason why these changes were pushed (especially for clothing brands).