Sunk cost fallacy is when you use previous expenditures to justify new expenditures so as not to “waist” the previous expenditure. It doesn’t imply the idea gets more popular like op is looking for.
Comment on Is there a word, phrase, or trope for an idea that gets more popular the more it fails?
SGforce@lemmy.ca 5 days ago
That’s the “sunk cost fallacy”
Hugin@lemmy.world 4 days ago
y0kai@lemmy.dbzer0.com 4 days ago
*waste
Sorry for being pedantic. Could’ve just been your autocorrect or not your first language lol no offense meant.
Hugin@lemmy.world 4 days ago
Fair
rational_lib@lemmy.world 5 days ago
Sunk cost fallacy is definitely a subtype, but I’m going for I guess the more general concept of an idea that becomes more popular the worse it does
Donkter@lemmy.world 5 days ago
I don’t think it is a subcategory I think it’s the term you’re looking for.
The actual phrase has its origins in a financial sense but the way it’s used nowadays is much more broad. You can invest time, money, emotion, identity etc and it’s still the “sunk cost fallacy” if it keeps failing and you keep going.