How the fuck can a consumer bully a corporation.
You’re just moving the golaposts.
Bud said “fuck you” to their primary consumers. They, in turn, said “OK”.
Comment on Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy
realcaseyrollins@noauthority.social 4 months ago@wintermute_oregon @Hobbes_Dent I think a more straight question would be, are boycotts bullying? Or activism against a company bullying?
BearOfaTime@lemm.ee 4 months ago
Anticorp@lemmy.world 4 months ago
In a shocking admission, a recent interview on the “Make Yourself At Home” podcast shows Bud Light’s Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand’s focus is to no longer cater to “frat guys” to promote inclusivity.
Do they think that fraternities don’t have mixed memberships? Do they think that only one demographic can enjoy something? She seems really narrow-minded.
wintermute_oregon@lemm.ee 4 months ago
You know what’s funny about her. She’s a republican.
Anticorp@lemmy.world 4 months ago
She clearly doesn’t understand what inclusivity means.
BearOfaTime@lemm.ee 4 months ago
This wasn’t a boycott.
Bud told their primary consumers they didn’t want Bud Light associated with them.
So their primary consumers went elsewhere.
Anticorp@lemmy.world 4 months ago
The weak cannot bully the strong.
wintermute_oregon@lemm.ee 4 months ago
Boycotts are a way to express disagreement with a company. You could say I boycott Bud Light because it tastes disgusting.
In a free market, people can decide to buy or not buy your product. When you market, it is best to keep that in mind.
Bud Light drinkers are not a sophisticated crowd. They need to keep their marketing simple, bikinis, grilling, trucks, etc.