Advertisers pay a fee to the website where their ad is displayed every time someone clicks on it, it’s called the Pay Per Click model. It’s how websites make money off running ads. There is a small fee for displaying the ad and larger one for click throughs.
Comment on The ad in the middle of this article about conspiracy theories
ReiRose@lemmy.world 6 months agoExplain to me like I’m five, how does this?
I_Fart_Glitter@lemmy.world 6 months ago
Cethin@lemmy.zip 6 months ago
They pay for the number of impressions as well as the number of click-throughs. More clicks on the ad = more cost for running the ad, or fewer impressions. However, it also gives more money to those hosting the ads, so it supports them imbedding them.
You can use this plugin to automate the process if you want to continue down this path. adnauseam.io
Psychodelic@lemmy.world 6 months ago
That’s freakin awesome! I absolutely love that idea/solution. Is it kinda hot in here? Why’m I all moist?
Seriously tho, is there any downside? Also, I’m still not sure I understand the point of running the ad in the first place. Why run a shitty ad that costs you money? Is the idea to get people to follow that other conspiracy site more regularly?