Saw a post the other day on AskUk or somewhere similar which was the most blatant astroturfing I’ve seen to date. It was someone asking if people had seen the latest ad for a toilet paper brand on tv with a brief description of the ad. The ad itself sounded like it had been designed to be a bit gross to up the meme potential, didn’t watch it though.
Comment on average reddit user
Melvin_Ferd@lemmy.world 2 months ago
Its crazier going back to reddit and asking if each post is really just an advertising for someone’s product. Its surprising how often a post is a commercial vs real content.
I saw one yesterday for a water bouncing scooter thing where a guy rides across a river and delivers a beer. Water scooter gets placed perfectly to showcase the name. Multiple comment chains of “cool this looks fun what is it how does it work” along with explanations and hype threads like its a ginsu knife at a Florida flea market
steeznson@lemmy.world 2 months ago
Melvin_Ferd@lemmy.world 2 months ago
Makes me wonder where these ad people go to air their dirty laundry. Its an industry that never seems to reveal their secrets but we all know they do some crazy stuff. Hell they use to flash images of food in the movies decades ago right before intermission so movie goers would get hungry
steeznson@lemmy.world 2 months ago
Yeah the creative side of it is nuts. They seem to just throw things at the wall to see what sticks. I used to work in adtech doing web attribution so I’ve got some perspective on that. The upshot of it is that like 90% of a marketing budget is always wasted but no one knows which is the good 10%…
Made a comment a wee while ago with more details if you are interested - lemmy.world/comment/7031249
LesserAbe@lemmy.world 2 months ago
That doesn’t line up with my experience at all. I wonder if it might be that the subreddits a person follows make a big difference.
hazeebabee@slrpnk.net 2 months ago
It definetly does. Small niche subs dont attract advertisers the way the massive subs do.
It makes sense advertisers are going to target spaces with the most people
interrobang@lemmy.blahaj.zone 2 months ago
I saw that shit, did you see how hard that guy had to work that thing to keep it upright? Probably not the couch potato weekend toy people hope it is.
Totally an ad.