I can’t for the life of me figure out how they’re still in business. Why would anyone eat there? It used to be an okay option when you were in a hurry and wanted some cheap food. But now it’s cheap (quality) food, that is worse than it has ever been, that costs a fucking fortune, and it isn’t even a fun place anymore. Their food barely qualifies as food. Their buns, burgers, and fries taste like compressed napkins. The book Fast Food Nation and the documentary Supersize Me exposed how atrocious McDonald’s food really is, and people just kept on going. What the fuck is wrong with people?!? Why are you spending $20 for a tasteless trash lunch that masquerades as food, that is terrible for your body, and the environment? WHY!
snooggums@kbin.social 5 months ago
What a jackass.
McDonald's, which has raised prices by 20% over a two-year period, said late last year that it was starting to lose low-income customers.
20% price increase over two years you say? Certainly that was necessary to keep the company afloat!
McDonald's gross profit for the quarter ending September 30, 2023 was $3.864B, a 12.12% increase year-over-year.
McDonald's gross profit for the twelve months ending September 30, 2023 was $14.317B, a 9.63% increase year-over-year.
McDonald's annual gross profit for 2022 was $13.207B, a 4.98% increase from 2021.
McDonald's annual gross profit for 2021 was $12.58B, a 29% increase from 2020.
McDonald's annual gross profit for 2020 was $9.752B, a 12.77% decline from 2019.
Other than a dip in 2020 that was more than replaced in 2021, McDonald's is right back on track with record profits and the only reason they are losing low income earners is pricing themselves out of that market.
Anticorp@lemmy.world 5 months ago
aubeynarf@lemmynsfw.com 5 months ago
One thing that I learned recently from the Modern MBA YouTube channel, is that these fast food brands don’t run stores – they primarily charge franchise/royalty fees, and the store operators/franchisees see a significantly different and lower-profit-margin situation.
“McDonalds Corporation” is not where these expenses accrue.
snooggums@kbin.social 5 months ago
Those franchise fees are still tied to sales enough to have a dip during covid and continuous increases after which aligns with menu price increases.
Anticorp@lemmy.world 5 months ago
It’s true that the McDonald’s corporation is in the real estate business, not the burger business. But the franchisees are certainly in business selling hamburger analogues. They wouldn’t be on every corner if they weren’t profitable. I read once that if you want to open a McDonald’s, they won’t even talk to you unless you have a million dollars cash. It takes a fuck ton of money to open a McDonald’s franchise and people still do it, because it’s a license to print money.
Immersive_Matthew@sh.itjust.works 5 months ago
Really powerful reply here. Thanks for sharing the financial details as it makes it easier to evaluate.
falsem@kbin.social 5 months ago
I'm not low income but I do think McDonald's is pretty poor value for the quality. You can usually go someplace with much better food for the same or slightly more now - they're a long way from being 'cheap' food.
Anticorp@lemmy.world 5 months ago
You can usually go to a sit down diner for less now. McDonald’s prices are ridiculous.