It really does seem to follow the classic arc of going from marketing to consumers to B2B but like, you can’t sell games B2B can you? It’s so direct to consumer
Comment on Xbox chief Phil Spencer is leaving Microsoft
scrubbles@poptalk.scrubbles.tech 4 days agoHey don’t discount them that much, they also can’t make games either. They’re going for full on business-only approach, consumers are not a priority for them at all anymore.
frank@sopuli.xyz 4 days ago
bitjunkie@lemmy.world 4 days ago
Because we don’t have any fucking money
UnderpantsWeevil@lemmy.world 4 days ago
You can sell consoles with advertisement and marketing. The product is a secondary concern.
And with AI + bunch of privately owned mass media, you can saturate the brains of the next generation of gamers with endless targeted ads.
Fully expect Discord to begin vomiting ad spam into random chat streams like Reddit channels are getting bombarded with Crypto Casino ads.