My guess?
Former AI guy’s job is to figure out how to make AI make video games, and in the meantime, figure out how to cram AI data scraping into absolutely every possible element of … whatever Xbox Live is called now.
The first will almost certainly fail, the second is much easier and will make the division more profitable untill it gets axxed after the first thing totally fails.
scrubbles@poptalk.scrubbles.tech 4 days ago
Hey don’t discount them that much, they also can’t make games either. They’re going for full on business-only approach, consumers are not a priority for them at all anymore.
UnderpantsWeevil@lemmy.world 4 days ago
You can sell consoles with advertisement and marketing. The product is a secondary concern.
And with AI + bunch of privately owned mass media, you can saturate the brains of the next generation of gamers with endless targeted ads.
Fully expect Discord to begin vomiting ad spam into random chat streams like Reddit channels are getting bombarded with Crypto Casino ads.
frank@sopuli.xyz 4 days ago
It really does seem to follow the classic arc of going from marketing to consumers to B2B but like, you can’t sell games B2B can you? It’s so direct to consumer
bitjunkie@lemmy.world 4 days ago
Because we don’t have any fucking money