Comment on Xbox chief Phil Spencer is leaving Microsoft
QuentinCallaghan@sopuli.xyz 4 days ago
Considering how the person replacing Spencer has been known from leading Microsoft’s AI division and isn’t much of a gamer, this doesn’t make Xbox’s future rosy. Dwindling sales, large layoffs and RAM prices skyrocketing… I highly doubt they can build a competitive console.
My guess?
Former AI guy’s job is to figure out how to make AI make video games, and in the meantime, figure out how to cram AI data scraping into absolutely every possible element of … whatever Xbox Live is called now.
The first will almost certainly fail, the second is much easier and will make the division more profitable untill it gets axxed after the first thing totally fails.
I was honestly surprised when we got the Series. I was pretty convinced that they were done with consoles after the One X|S and that Xbox would become more of a Steam competitor as a brand. It wouldn’t surprise me if the Series ended up being the last console.
They are already tending towards “Everything is an Xbox”.
Now that you will own nothing because of AI. This is fantastic for them
scrubbles@poptalk.scrubbles.tech 4 days ago
Hey don’t discount them that much, they also can’t make games either. They’re going for full on business-only approach, consumers are not a priority for them at all anymore.
UnderpantsWeevil@lemmy.world 4 days ago
You can sell consoles with advertisement and marketing. The product is a secondary concern.
And with AI + bunch of privately owned mass media, you can saturate the brains of the next generation of gamers with endless targeted ads.
Fully expect Discord to begin vomiting ad spam into random chat streams like Reddit channels are getting bombarded with Crypto Casino ads.
frank@sopuli.xyz 4 days ago
It really does seem to follow the classic arc of going from marketing to consumers to B2B but like, you can’t sell games B2B can you? It’s so direct to consumer
bitjunkie@lemmy.world 4 days ago
Because we don’t have any fucking money