What? It had nothing to do with sports. Like yeah, its a Superbowl thing but the halftime show has long past been more of a cultural thing than a sports thing. People that perform at it likely don’t give a shit about the sport either way, and neither do many of the people that watch specifically (or only) the Super bowl.
The message was clear and it was aimed at every single person watching American or not, sports fan or not.
jacksilver@lemmy.world 14 minutes ago
Its both a huge event and platform so it makes sense why artists would want to perform at the superbowl.
As for why he was picked, I think I’ve read some reports that the NFL is really trying to grow the sport in South America. Between the fact that they’ve saturated the US market and that every attempt to expand in Europe has been rough, I think they realize they don’t have many other choices.