Rereading that, it’s not super clear who “they” is referring to. Here is what I was trying to say: In the past, some of our media has been revised to make it politically correct, books, film, and other media. I don’t agree with this, but I do think some of those people have good intentions. Putting ads on cultural artifacts (like our media) retroactively is whole new level of evil: supervillain evil. It’s like “Stonehenge, brought to you by CocaCola and Nestle” or “Skip the line at the Great Pyramid with Amazon Prime”. One is motivated by a misguided desire to protect everyone’s feefees. The other one is just pure greed.