Technically no PR. Their MO has been to let others do the work. Their games come from hired modders, with many skins made by the community. Their localizations are from the community. The game devs and publishers have to moderate their own spaces on Steam. The players do product promotions by using the social network of Steam. Valve is practically unreachable for the press, and their actual press releases are the rawest I’ve seen: infrequent, featuring no images and little information. Their press account is run by Kaci Aitchinson, the local Fox News host who was originally hired to present The International for Dota 2, but ended up doing a bit of everything, like many at Valve.
Comment on Steam Hardware [new Steam Controller, Steam Machine, and VR headset Steam Frame, coming in 2026]
But_my_mom_says_im_cool@lemmy.world 14 hours agoThey have good PR and fanboy propaganda. They’re every bit as evil as every game company out there. Steam fans just got tricked into thinking Gabe was THEIR billionaire and steam is THEIR billionaire corporation, and they can do no wrong. No other game platform has a fan base as aggressive and hostile when you point it out
Rose@lemmy.zip 12 hours ago
ivanafterall@lemmy.world 14 hours ago
The downvotes seem to agree with you…?
AwesomeLowlander@sh.itjust.works 6 hours ago
The irony of this being your previous comment