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Most of them are pretending that they aren’t corporate. YouTubers are generally trying to keep up the illusion of authenticity, which on YouTube usually includes pretending that you’re on your own.

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DJDarren@sopuli.xyz ⁨1⁩ ⁨day⁩ ago
I mean, the vast, vast majority of entertainment media is an act. Do you watch Top Gear and assume that everything they did happened organically?

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- rumschlumpel@feddit.org ⁨1⁩ ⁨day⁩ ago
  No, but the point is that tv shows or movies generally don’t pretend like that - you cannot make those on your own, but it has been possible in the past to make a successful YouTube channel on your own, which is why it’s possible to pretend in the first place.
  
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