Steam doesn’t need to. It’s got the steam sale and a hundred million people to share memes of “sale so good spent all my money no time to play all the games I bought in such massive sale”
Comment on Microsoft is raising prices on Xbox consoles, controllers, and games worldwide
UnderpantsWeevil@lemmy.world 3 weeks agoSteam doesn’t advertise at the scale of Microsoft, Sony, and Nintendo. It won’t have a ripple effect because it won’t change the degree to which artificial hype drives people towards the “Buy” button.
Yermaw@lemm.ee 3 weeks ago
mesamunefire@piefed.social 3 weeks ago
You don't need to promote if everyone else does it for you.
ampersandrew@lemmy.world 3 weeks ago
A lot of games priced at $70 right now are having a rough go of it, so charging more on top of that isn’t going to help, but there are the likes of South of Midnight and Clair Obscur launching at $50. If your game isn’t as hot of a commodity as Mario Kart, you’re probably going to try to lure people in with a lower price.
UnderpantsWeevil@lemmy.world 3 weeks ago
Beautiful games, both. But again, they aren’t having the full court press of advertising like a new Call of Duty or Final Fantasy or Diablo would.
That’s the real cost savings. You don’t need to change $80+ for a game if you aren’t focused entirely on presale figures to justify your studio’s budget.
Incidentally, you also get to focus on a better game. Balatro didn’t need wall to wall subway ads in New York to end up on everyone’s phones.