That tells me that if you make the legal costs of this cost-cut more than $21 per car, those guys would stop selling cars without immobilisers.
Honestly, to me (a European, but I digress) this would be worth mandating a mass recall for. If yours hasn’t been nicked yet, now would be a great time to send it to the dealer and have its immobilisation system be refitted from US to EU spec. If I was running a company that did this, the manager who approved that stunt would be fired and probably they’re gonna have to talk to a lawyer.
smallaubergine@kbin.social 1 year ago
I also think its super dumb, but at Hyundai's scale, $20/car adds up to millions of dollars. Though conversely they're spending like $200 million to make up for all the thefts, higher insurance premiums, etc.
derf82@lemmy.world 1 year ago
Don’t forget the massive damage to the Hyundai/Kia brands. I wouldn’t buy one with an immobilizer for fear someone would smash a window in a vain attempt to steal it.
I am sure the overall losses are higher than whatever they saved. The C suite is so often penny wise and pound foolish.
Garbanzo@lemmy.world 1 year ago
I wouldn’t buy one because they’ve demonstrated flawed judgement when it comes to what features are worth paying for and which ones aren’t. Where else is their cost cutting going to bite me in the ass?
scytale@lemm.ee 1 year ago
Yup. I love the aesthetics of the new Hyundai/Kia models but I’m not buying one in the near future because of this. I’ll be trading mine in for a Honda next year.
dog_@lemmy.world 1 year ago
It’s like the Ford Pinto all over again.
sik0fewl@kbin.social 1 year ago
You can just charge $20 more per car and break even.
Garbanzo@lemmy.world 1 year ago
But you keep doing that and pretty soon you’ve got an $80,000 Kia.