The subscription to heated seats was BMW.
Comment on Jeep Introduces Pop-Up Ads That Appear Every Time You Stop
DarkCloud@lemmy.world 1 month agoWhat was the one with premium subscription for heated seats? I think it was Mercedes.
…and I think Audi dabbled in this area but backed down.
Ao that’s Mercedes, Audi, and Jeep I’ll never buy from, and obviously Tesla too.
B0rax@feddit.org 1 month ago
meowMix2525@lemm.ee 1 month ago
Ford execs have floated it too
DemBoSain@midwest.social 1 month ago
Subaru does this.
TheBraveSirRobbin@lemmy.world 1 month ago
The seat subscription? I didn’t know about this
DemBoSain@midwest.social 1 month ago
I have to pay for Subaru-brand OnStar before the heated seats are even an option. I didn’t know the seats were subscription when I bought the car, they just said OnStar was free for a year.
TheBraveSirRobbin@lemmy.world 1 month ago
Must have started recently? I have a 21 and the seat warmers are included although I don’t use them often because I don’t like seat warmers
tal@lemmy.today 1 month ago
Clearly, the problem is that they went with a subscription model instead of an ad-supported model. Like, supposing that you’re allowed to turn on the seat heater, but then the car starts playing advertisements. Then they could offer a premium heat seater subscription if you want to buy an ad-free experience.
Ruthalas@infosec.pub 1 month ago
I think you mean, “…a premium seat heater subscription … for a reduced-ad experience.”