But that’s not what Epic is after. They tried to go hard after the sellers, figuring that if they can corner enough fo the market with exclusives the buyers will have to come.
They did both things.
Yes, they went after sellers, because they needed something to sell. Nobody’s going to go to the new upstart store without some incentive. For sellers, that incentive was piles of money (with the understandable trade off of an exclusivity period - a completely normal thing for businesses to do).
But they also went after buyers by handing out hundreds of free games to build up everyone’s libraries (something they’re obviously still doing), and by running the best sales seen on a PC store since Valve stopped doing flash deals during their sales.
But nothing they do is going to achieve your statement of “you could run a slightly less feature-rich store, take less of a cut, and pass the reduction fully on to consumers and you’d be an easy choice for many gamers.” They actually tried that at the start, with Metro [Whatever - I don’t play the Metro series so I can never keep the titles straight] launching at a reduced price point because of the lowered cut, but everyone just focused on “ZOMG, I HAVE TO CLICK A DIFFERENT ICON TO LAUNCH IT?!?!11”. Aside from that example, though, the pricing of the games isn’t up to them. Blame the publishers for prices staying the same while they pocket the extra from the lowered store cut - they could easily pass it along to consumers, but they choose not to. Epic themselves did what they could with the coupons during sales (leading to devs/pubs like CDPR maliciously increasing the prices of their games to disqualify them from it just to spite Epic and their potential buyers) and now the not-nearly-as-good-a-deal cash back program they’re doing.
The bulk of gamers simply don’t want to buy from anything other than Steam, and nothing anyone says or does will budge them from that. Every argument against EGS existing is just a rationalization of that stance. I’ve literally seen people say “I want every game on every store and then I’ll buy it from Steam.”
pivot_root@lemmy.world 11 months ago
This reads like someone trying to justify the position of Epic Games.
While I can understand the difficulty of trying to come up with competition to a pre-existing and dominant storefront, they went about it almost entirely the wrong way. They underestimated consumers’ aversion to change and overestimated the value their own launcher provided.
Everybody and their mother used Steam at the time, and it provided a whole lot more than just a storefront and icons to click. When Epic launched EGS, it provided absolutely none of that. Without any social aspects or consumer buy-in to their ecosystem, it has no staying power. People—myself included—would go to it to play a shiny new free game until it stopped being fun, then fuck right off back to Steam to play our other games with friends. If they had spent more time cooking up the EGS ecosystem into something more similar to XBL or PSN before trying to attract consumers en masse, they likely would’ve been pretty successful.
Instead of doing something to make their ecosystem more appealing, though, they used paid-for exclusives to make other ecosystems less appealing. It was an obvious attempt to herd consumers into their ecosystem, and it backfired spectacularly. Before that, most people were either indifferent or liked them as a company due to their legacy and/or Unreal Engine. These days, it’s a lot of bitching about “timed exclusives”.
brawleryukon@lemmy.world 11 months ago
That’s not remotely how it would have happened.
Have a read over this article that was posted by Lars Doucet (well-respected indie developer of Defender’s Quest roughly a year before EGS even launched. It lays out exactly what a Steam competitor is going to run into trying to break into that market and provides a blueprint to not fail that is almost exactly what Epic did. And yet, the discussion to this day is still filled with nothing but “REEEEE, EXCLUSIVES!!!1”, nevermind the fact that those games all still run perfectly fine on the exact same machine you launch your Steam games from (excepting, now - multiple years on from the whole kerfuffle having begun - the Deck… buying straight from Steam does make that a much nicer/smoother experience). You can even add them to Steam to get the extra features like the controller customization and such.
Basically, even if they built a launcher that was better in every conceivable way than Steam, nobody was going to switch. They had to do something else to bring both devs and players on board. As the article states:
pivot_root@lemmy.world 11 months ago
Thanks for the read. A couple points:
I summarily addressed the inertia issue already, when I mentioned that they underestimated consumer’s unwillingness to change.
The article is primarily aimed at startups, who don’t have the same amount of money to pour into software development, testing, and infrastructure.
Epic almost did exactly what the article suggested, but it notably did not improve anything over Steam. It didn’t even try for parity with Steam. In my opinion, as someone who plays PC games, that removed any chance of me even considering using it in any serious capacity.
I genuinely think they would’ve had a shot at being successful if they had tried to improve the state of PC gaming. Steam is massive, but it’s not without its pain points. The core of the client is ancient, and the fact that it heavily utilizes CEF makes it a bit of a resource hog. There’s a lot of bugs hidden in the nooks and crannies, and legacy cruft makes fixing some of these issues take a very long time.
Epic had the right approach to getting their foot in the door by giving away games for free and paying/bribing developers to release non-exclusive games on their platform. They just fucked up everything else.
Some things they could have done to help themselves:
Built-in Nvidia GameStream protocol support.
GameStream has lower latency than Steam Link.
Integrated mods.
They wouldn’t get developer buy-in for a new ecosystem, but that doesn’t mean they couldn’t just buy out an existing mod platform and integrate it.
Forums, chat, and social features.
Lacking these, they’re basically asking players to go to Steam whenever they need to find comminuty guides or discussions.
Achievements and matchmaking as a drop-in Steam API replacement.
A CEO that knows when to stop talking.
The impression I get from him talking is that he thinks he’s the messiah of PC gaming. The impression I get from his actions is that he’s just like the rest of the publishers trying to grope our wallets at every opportunity.
mammut@lemmy.world 11 months ago
Chailles@lemmy.world 11 months ago
It wasn’t really even exclusives technically. It was explicitly Excluding-Steam exclusives. It released everywhere else but not on Steam. And it was further aggravated by games that were already on Steam being taken off in favor of launching elsewhere.