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Sales Are So Low, California Wineries Are Burning Their Vineyards

⁨16⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨week⁩ ago⁩ by ⁨Wurzl@lemmy.zip⁩ to ⁨nyt_gift_articles@sopuli.xyz⁩

https://www.nytimes.com/2026/07/30/us/pinot-noir-california-wine-sales-decline.html?unlocked_article_code=1.7lA.N1h6.Y2vmq50FqqhY

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Comments

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  • schipelblorp@sh.itjust.works ⁨1⁩ ⁨week⁩ ago

    Someone unlocked this story for you. Log in to read for free.

    Nice try, New York Times.

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    • piskertariot@lemmy.world ⁨1⁩ ⁨week⁩ ago

      Don’t need to login to assume they’ll somehow blame Canada.

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      • schipelblorp@sh.itjust.works ⁨1⁩ ⁨week⁩ ago

        Yeah, I immediately thought tarrifs must be killing US alcohol manufacturers, because that is something that is easily replaceable… but the first sentence was about declining alcohol sales, which can’t help either.

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  • deegeese@sopuli.xyz ⁨1⁩ ⁨week⁩ ago

    Pinot Noir was trendy because of that movie, but never had a chance as a mass market grape because to make good wine from it is very expensive.

    There’s a reason white zinfandel moves cases year after year.

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  • kibblebits@quokk.au ⁨1⁩ ⁨week⁩ ago

    Because no one wants your wine, and you can’t afford to drink it.

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    • reallykindasorta@slrpnk.net ⁨1⁩ ⁨week⁩ ago

      Doesn’t wine keep well in storage though?

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      • Bakkoda@lemmy.world ⁨1⁩ ⁨week⁩ ago

        Not all wine keeps

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      • kibblebits@quokk.au ⁨1⁩ ⁨week⁩ ago

        But it only goes up in price, and Americans cannot afford it already. Aging it won’t help sell it.

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  • fake_meows@sopuli.xyz ⁨1⁩ ⁨week⁩ ago

    A couple of months ago there was a post here about the Australian government subsidizing wineries to grow product to create alcohol to use for vehicle fuel, so that the wineries had a market. Otherwise they made more wine than what the demand would use.

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