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Comment on Does it matter if I skip sponsored ad segments in YouTube videos?
Sarazil@kbin.social 1 year ago
Immediately, no. The advert payments don't pay attention to you skipping the advert.
Over time, as people skip the ads, the value that advertisers put on the ads will diminish, as they realise that people won't see them.
The best solution would be to make the advert relevant to the video, or making them actually interesting (Like TomSka's over the top SurfShark ads), but that's me overthinking things again.
EmoDuck@sh.itjust.works 1 year ago
Squorlple@lemmy.world 1 year ago
How do the advertisers know how frequently in-video ads have been skipped? Do they ask for historical data on this from the YouTuber before brokering the sponsorship for an individual video?
9point6@lemmy.world 1 year ago
I’d 100% say that I’m less likely to skip an in-video sponsor segment if the creator has tried to make it a bit more entertaining than just an ad copy read with logos and stock footage of people walking on a beach.
I’d say map men and boyinaband are two that jump out to me as having several I’ve not skipped, there’s obviously others.
If advertisers aren’t already on to this, those are the spots they want to be paying for, and I’d hope that means the creators doing them are getting paid a lot for them