Comment on Sam Raimi to direct ‘Doctor Strange 3'

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circuscritic@lemmy.ca ⁨1⁩ ⁨month⁩ ago

Popularity is financial success.

These aren’t indie arthouse flicks, they’re enormous investment vehicles for the studios, and they’re failing.

They’re failing because they aren’t popular anymore, not enough people care about them to sustain the studios in the medium or long term.

When I said no one was watching them, you conveniently found that to be a very literal argument. When clearly in this context “no one’s watching them anymore”, refers to their box office receipts relative to their cost to produce.

So, to answer my own question in the appropriate context, no, no one’s watching them anymore. But to answer in terms you’ll understand, the audience has shrunk so much that they’re no longer consistent profitable investments. Which is why they’ve scrapped so many projects, including multiple shows that has already began production.

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