Comment on Gearbox CEO Randy Pitchford says his hopes on Epic Store were 'overly optimistic or misplaced'
Knock_Knock_Lemmy_In@lemmy.world 3 months agoEpic burnt so much money on Epic store these years
It burned money on exclusives. The free games are a much cheaper marketing tool than advertising.
ampersandrew@lemmy.world 3 months ago
They burn a ton of money on free games too. They’re only free to us. Epic pays for them at wholesale rates.
voracitude@lemmy.world 3 months ago
Yes, and at wholesale rates it’s a pretty good bang-for-your-buck, as an advertising scheme. I know I actively check for free games on the Epic launcher most weeks.
ampersandrew@lemmy.world 3 months ago
“Even if I don’t ever buy anything” is why I doubt it’s going to work out. Epic is publicly right now saying that it’s great at acquiring users. Yeah, I’ll bet it is. People love free stuff. Is it great at turning those users into paying customers? Even at wholesale rates, I’ve gotten hundreds of games for free from Epic, which means they spent thousands of dollars on me, and I can’t foresee an instance where I’ll ever give them a cent back.