No, what they want is to be able to coax more money out of their sales numbers. Retention is correlated with future purchases, both of paid DLC (if the game has it) and of future studio titles.
And it’a an easy metric to point to when talking to a publisher and negotiating funding.
scrubbles@poptalk.scrubbles.tech 2 months ago
god forbid they have expectations of “successful” instead of “most profitable game in our company’s history”. I don’t think PUBG or WoW set out to be the successes they were, it just happened, I wish companies knew that that success can’t be planned for
snooggums@midwest.social 2 months ago
WoW did set out to be massively popular with a gameplay style that encouraged daily play.
PUBG lucked into the popularity by getting the scale and pacing correct for a large audience.
Both also seemed to benefit from server issues causing an ‘exclusive’ thing that means people lined up to get in during peak hours. Popularity can breed popularity, especially when the games are fun.