The worst:

• Nintendo: Actively standing against game preservation and ownership in an attempt to rent you their back catalog forever; their outdated hardware exclusivity model also stands in the way of future-proofing preservation. They hate their fans, and don’t forget it. They’ll sue you for playing Super Smash Bros.
• Riot: They normalized rootkit anti-cheats, and for something that extreme, it had better render cheating impossible, but it doesn’t. Purveyors of live service games, which also stand in the way of preservation and ownership by putting an expiration date on the game. For the sake of brevity, I won’t expand on the live service concept again in later bullet points.
• EA: Making billions of dollars off of legalized gambling for children. Always-online DRM on games that otherwise never even need to touch the internet.
• From here, you can put most companies that have reduced their library down to live service games for similar reasons as the above.

These companies piss me off, but…:

• Sony: Clinging slightly less to the outdated hardware exclusivity model and pivoted largely to live service games, but the writing is on the wall, so they may abandon one or both of those things in the not-too-distant future. Their new shenanigans with requiring PSN accounts on PC shakes my faith in that though.
• Microsoft: Layoffs to rival Embracer, and not even a successful, acclaimed game will save the developer. Purveyors of live service games, not just from classic Microsoft studios but also from Activision, Blizzard, Bethesda, etc. Still, they eventually bent to the whims of the market rejecting their Windows storefront for anything outside of Game Pass, and they did a ton to make PC gaming as good as it is today, including standardizing a good controller for it.
• Epic: Exclusivity that’s actively hostile to what customers really want, purveyors of live service games, removing their classic games from sale from other stores and their own for basically no reason. But Tim Sweeney, in pursuing his own self interest to become king of the world, sometimes cries loudly enough to score a win for consumers, and Epic is going to be instrumental in any kind of change, in any country, for destroying walled gardens in tech.
• Valve: Making untold amounts of money off of legalized gambling for children, purveyors of live service games, but they’re also basically the only ones creating open ecosystems and allowing them to flourish.

Embracer’s pretty low on the “piss me off, but…” list. They made a horrible gambler’s bet and were surprised to have to pay the bill later, and they do have a few live service games in the bunch too, but outside of that, what they were going for is something I really wanted to see succeed. The big publishers stopped making a lot of types of games that they used to make as they honed in on a select few money makers, and Embracer was picking up old, discarded, forgotten properties or subgenres and trying to show that there can still be a market for those. The fact that the bet has failed could be up to their execution, since as Keighley reminded us at SGF, customers do in fact respond when the right games show up outside of those AAA publishers, and Embracer had a vision. They pursued that vision irresponsibly.