Comment on The longer I look, the more confused I get. What is this marketing?

• intensely_human@lemm.ee ⁨7⁩ ⁨months⁩ ago

  It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.

  Quick without cheating by looking at the image, what does the product logo look like?

  If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.

  So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.

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  • MonkderZweite@feddit.ch ⁨7⁩ ⁨months⁩ ago

    Reality could be that this works in about 10% of cases in 30% of people. Still a positive.

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    • umbrella@lemmy.ml ⁨7⁩ ⁨months⁩ ago

      thats why i adblock everything.

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  • joe_cool@lemmy.ml ⁨7⁩ ⁨months⁩ ago

    Ah, the HP Omen that uses mostly standard components and might be decent but has a coked up marketing team that makes me trust the brand by driving me insane.

    Gotcha.

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  • PraiseTheSoup@lemm.ee ⁨7⁩ ⁨months⁩ ago

    Nobody actually trusts HP anymore do they? They’ve been selling trash for 20 years now.

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    • umbrella@lemmy.ml ⁨7⁩ ⁨months⁩ ago

      they are doing something right if they can peddle their trash for 20 years and still not be bankrupt.

      that something is probably marketing.

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