I think it’s more the people in the industry that use it as a metric.
How many people do you know that know what random movies generate at the box office? Most people tend to describe it as “I liked it” or “I didn’t like it”.
It’s like other forms of art- most people don’t know what a Monet goes for at auction, they only know if they like Monet’s pieces (if they even know that much.)
Pandantic@midwest.social 9 months ago
It doesn’t even mean that, it just meant that they anticipated liking it and payed movie theater money to watch it. It could, by another metric, be seen as a flop or bad movie. Especially when it comes to opening weekend revenue because all that means is their advertising worked and got butts in seats for the first 3 days it was out.
Kinglink@lemmy.world 9 months ago
Excellent point that’s absolutely true. It means “Marketing worked” (at least early on)