Comment on Why do some websites have a "Continue Reading" button?
FaceDeer@kbin.social 10 months ago
My guess is that this gives them data they can analyze on how many people actually read the page that far.
Comment on Why do some websites have a "Continue Reading" button?
FaceDeer@kbin.social 10 months ago
My guess is that this gives them data they can analyze on how many people actually read the page that far.
FuglyDuck@lemmy.world 10 months ago
It also generated clicks so they can charge advertisers more for views.
fine_sandy_bottom@discuss.tchncs.de 10 months ago
That’s… not how that works
FuglyDuck@lemmy.world 10 months ago
That’s exactly how that works.
Increased traffic to your website increases the value of ad space on that website and they pay you more for it; the “read more” button is one tool to demonstrate MSN or whoever actually has traffic.
It’s far from the only tool, but it is one tool, and is part of the analytics they’re running. It also shows some amount of engagement, that people are actually readin the article rather than clicking on it and forgetting about.
1rre@discuss.tchncs.de 10 months ago
I mean the best way to increase the value of your ad space is to have a small but visible amount and to produce content good enough that advertisers come to you, rather than the other way around
The issue there is that it takes effort to produce good content and it’s easier to just paraphrase existing/ai generate new content, which results in a “read more” button (unrelated to a “enter your email to read more” option which is 100% for advertising as a replacement for 3rd party cookies, and allows for users to see and decide exactly what websites to share their identity with as an active decision, rather than shadier stuff behind the scenes like cookies or fingerprinting where they’re tracking you without you even knowing, so expect to see a lot more of it as they go away)