This is the real reason tech is pushing self-driving cars. If you don’t need to see the road, you can look at more advertisements.

And they’ll sell it as a cost-saving feature, like smart TVs and Kindle tablets. “We can provide this at a reasonable price because the costs are subsidized with advertising.” You can buy a car with a traditional windshield for $80k or with an AdShield ™ for $40k.