Comment on How not to advertise 101!
Tja@programming.dev 1 week agoThere’s a theory? Like someone though about it in the shower or "studies have proven this to X% for y and z product categories?
Because if it was the case, billions of dollars could be made/saved. People in marketing might be evil, but they are not stupid, all ads are data driven.
Switorik@sh.itjust.works 1 week ago
Source: trust me
Companies are being scammed when advertising companies are brought on. Especially if they are paying extra for targeted ads.
Tja@programming.dev 1 week ago
Yes, companies are famously willing to pay extra without further questions or testing the outcomes.
Hathaway@lemmy.zip 1 week ago
Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
Tja@programming.dev 1 week ago
I would be very shocked, there have been studies on the effectiveness in general and every campaign needs to show ROI, in particular.
C suite types would love to cut all the marketing budget to give themselves a fatter bonus, they know it can’t be done without sales plummeting.
Croquette@sh.itjust.works 1 week ago
Case in point : LLM.
Companies aren’t these ultra efficient machine that works with cutting edge tech.
The vast majority of companies hold themselves together with a few excel sheets with a terrible backup solution.
Companies will absolutely pay for garbage wrapped in gold paper and Google and other advertising companies are making bank on it.
Tja@programming.dev 1 week ago
LLMs are cutting edge tech, quickly changing, sold at a loss, and despite what everyone on lemmy likes to think, pretty useful. And most companies are either waiting or just testing the waters (if you look past the headline of Microsoft, oracle, Nvidia and openai passing 100B dollar in a circle).
Marketing has been around for centuries.