Comment on How not to advertise 101!
Tja@programming.dev 1 week agoI would be very shocked, there have been studies on the effectiveness in general and every campaign needs to show ROI, in particular.
C suite types would love to cut all the marketing budget to give themselves a fatter bonus, they know it can’t be done without sales plummeting.
Hathaway@lemmy.zip 1 week ago
Yeah, you’re not wrong I suppose. I have a sister in marketing and the budget does need to be bigger in that case, and like all companies, they want to squeeze where they can. With something as intangible as marketing, I can see where they’d be the first to get hit.
Though, my own, limited, experience with the marketing industry, it’s all about recognition, click through, and SEO, so, I see a world where it’s not particularly hard to cherry pick data and justify your existence.
Probably a little of both. At the end of the day, fuck ads. lol.