Comment on How not to advertise 101!
Saledovil@sh.itjust.works 2 weeks ago
There’s a theory that targeted ads are severely less effective than assumed amongst advertisers, and that traditional “spray and pray” advertisement is just as effective, but a whole lot cheaper. Essentially, targeted ads frequently target people who are already aware of the product, have already decided to buy it, or have already bought it. So, basically, company’s are overpaying for ads, and if they ever stop, the advertisement based internet is in trouble.
There’s a theory? Like someone though about it in the shower or "studies have proven this to X% for y and z product categories?
Because if it was the case, billions of dollars could be made/saved. People in marketing might be evil, but they are not stupid, all ads are data driven.
all ads are data driven
Source: trust me
Companies are being scammed when advertising companies are brought on. Especially if they are paying extra for targeted ads.
Yes, companies are famously willing to pay extra without further questions or testing the outcomes.
Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
Case in point : LLM.
Companies aren’t these ultra efficient machine that works with cutting edge tech.
The vast majority of companies hold themselves together with a few excel sheets with a terrible backup solution.
Companies will absolutely pay for garbage wrapped in gold paper and Google and other advertising companies are making bank on it.
MonkderVierte@lemmy.zip 2 weeks ago
That’s a good thing.
Saledovil@sh.itjust.works 2 weeks ago
Yes, but we need to be aware that it would get worse temporarily, and a lot of services we’re used to be being free would no longer be free. For example, Youtube would probably become a paid service.
MonkderVierte@lemmy.zip 2 weeks ago
Great. Less addictions and data milking.
timbuck2themoon@sh.itjust.works 2 weeks ago
Hot take- The internet never really should’ve been free. The real world almost never gives you anything for free. You don’t get free food, free gas, free haircuts. Paying would not only lock in a sane model but people would be more discriminate when they have to pay as well. They’d demand better.
A different benefit might be we’re on our phones and such less and actually touch grass.