Not a surprise that South of Midnight underperformed. That game looks very niche to me. Southern Gothic folklore, combat and traversal gameplay basic and not innovative, levels are just swamps. The game definitely misses mass appeal with the typical gamer crowd and unfortunately a black female protagonist doesn’t help either. Sure not every game needs to have mass appeal but this game looks way too expensive to find success with just a niche audience. Like this game probably only appealed to a subset of a subset of the American gamers market.