Again, that’s largely my point. You can’t market a game and just sell 5 million units. Marathon sold 1.2 million units because a) it’s a Bungie game so people would be paying attention to it and b) it had heavy marketing behind it. It would’ve sold even less without those two things, but that’s besides the point. The idea that you can just sell 5 million units through marketing is simply not true and Marathon proves it.

Let’s put this into perspective here.

Pearl Abyss is a relatively unknown dev, Black Desert is not an unknown IP. Pearl Abyss has been pushing BDO for years, roping in larger streamers to play their game over time. BDO is a game that does not respect your time however, and player retention is pretty low as a result. Actually, the BDO community itself is known for helping newbies through some awful grinds — mainly because they recognize that most newbies simply won’t withstand it. This has created a pretty committed community towards the game, and Pearl Abyss hasn’t been actively shitting on them. I can’t think of a better word of mouth machine, especially one already entrenched in social media platforms like Twitch.

Meanwhile, Bungie has spent the better part of the last 5 years making it clear to anyone with a brain that Destiny 2 is simply a cash cow for developing other IPs. Bungies content creator network has seemed like paid actors for years, I know because I played Destiny 2. If Pearl Abyss has been generating their community, Bungie has been actively destroying theirs.

Bottom line, Pearl Abyss has set themselves up for people to give them a chance and the recent success of Crimson Desert is the culmination of years planting seeds. Meanwhile Bungie has been resting on their laurels, actively destroying their community, creating people like me who will simply never purchase a Bungie IP again — and the game still sold over 1.2 million copies.

If anything, Marathon’s success is a testament to the power of marketing pushes.