True. I know Dean Hall (DayZ, Stationeers, Kitten Space Agency) destroyed any hope of his survival game Icarus becoming a major success by releasing hundreds of dollars of expensive DLC during Early Access, then later revealed it was because the money from his previous projects had slowed to a trickle and splitting his current project into a bunch of paid packs was the only way he could stay solvent. Even the megahits of the past all die out at some point.