Seeing at how bad Japanese car manufacturers are at producing good electric cars, and how they may be replaced by Chinese companies, maybe they mean they’ll be bankrupt by 2050… :P
Comment on Honda's commercials saying they are going to be carbon neutral by 2050. What?
mysoulishome@lemmy.world 6 months agoAh this makes sense. Seems like they are trying to say Honda’s impact on the planet will be carbon neutral, which seems impossible.
Dmian@lemmy.world 6 months ago
adespoton@lemmy.ca 6 months ago
I wouldn’t say they’re bad at it, just playing catch-up after they bet on the wrong technologies.
Toyota was the first to sell a usable hybrid back when BEV battery tech wasn’t there yet; Honda bet on hydrogen fuel cell tech.
When it turned out everyone was going with the Tesla BEV concept, Honda and Toyota were already mid-development lifecycle with investments in technologies that didn’t make the cut.
Now that those lifecycles are starting to wind down, we’ll see of they can leapfrog the current designs for BEVs to come up with the next big thing before China or Korea beats them to it.
bassomitron@lemmy.world 6 months ago
Honestly, I think hybrids are the least environmentally damaging of the 3 main car types. Mining lithium is extemely environmentally destructive, and we’re going to see the consequences of that in the coming years as full EVs continue to explode in popularity. Hybrids use a fraction of the lithium if EVs and produce a fraction of the emissions of full ICEs. I really don’t understand why hybrids aren’t being pushed more.
Rhynoplaz@lemmy.world 6 months ago
Honda: WE’RE carbon neutral, and if you drive one of our cars, that’s on you.
jonne@infosec.pub 6 months ago
Presumably by 2050 any new cars they sell will be electric. I don’t see anyone selling a ton of ICE cars at that stage except for niche applications (and they can easily spin that off into a different company if needed for carbon accounting purposes).