There was a very annoying radio ad for a musli brand when I was a child. I decided then that I would never buy their product ever. I’m 40 now and can proudly say that I still go out of my way to not buy any products from that company and to the best of my knowledge I’ve never eaten their products.

I get that the idea is to create recognition, but if it’s too annoying you won’t get a “Ah, I’ve heard that name I’ll go for this one” from me but a “Oh, that’s the annoying one, I’ll avoid it.”