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Comment on Ubisoft initiates colossal restructure to become a more 'gamer-centric' company

scrubbles@poptalk.scrubbles.tech ⁨4⁩ ⁨days⁩ ago

Ubisoft founder and CEO, Yves Guillemot, said the company must pursue a “radically new” value-creation model and become a more “gamer-centric” organization to find its footing in an increasingly competitive and selective triple-A market.

Good! Realizing it needs to be about the gamer again not just shareholder value.

“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.

Oh god damnit nevermind, the boycott continues

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mohab@piefed.social ⁨4⁩ ⁨days⁩ ago

“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.

I can’t 😂😂😂 This is so funny, OMG… I swear I’d retire if my job is to write comedy. There’s no topping this shit… it’s like an absurdist Tim and Eric sketch 😂

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- scrubbles@poptalk.scrubbles.tech ⁨4⁩ ⁨days⁩ ago
  I honestly don’t know how they’re so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say “More GenAI, more recurring payments, more Games as a Service”. I just, I don’t know man. I don’t want layoffs but man they really just don’t get it do they?
  
  Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don’t even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?
  
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  - Nelots@piefed.zip ⁨3⁩ ⁨days⁩ ago
    They do want to be more focused on the gamer. That is, more focused on how to extract as much money from gamers as possible with as little work on their end as they can get away with.
    
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