When the iPhone 5 was released in 2012, it looked nearly identical to the previous iPhone 4, but it was taller. 4 had 3:2 aspect ration, while 5 had 16:9. (Do I have to explain this? Some of you should be young enough not to remember this, as it happened 13 years ago)

We got similar memes extrapolating this lengthening:

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Even videos like this, I totally forgot about this: www.youtube.com/watch?v=XNBP18nrRdw