Comment on Anon finds a bot
krooklochurm@lemmy.ca 1 month agoYou think that in 2025 companies with large media budgets are buying digital ads and just saying “well fuck it maybe we’ll make money on it”?
They track EVERYTHING. From the impression to the click tot he purchase, and there are trackers and attribution platforms by the hundreds out there to help them understand what the ROI they’re receiving on those ads are.
Companies are buying ads because people are buying products.
Even if the site is 90% bots there are enough real people using the site to make buying ads profitable.
I suspect part of the reason for bots is to keep people on the platform. But if people start to realise which is probably going to become more likely as the number of bots rises and quality drops, then real people would start to leave or lose interest.
Could be short term engagement at the risk of long term platform health?
I’d imagine that’s exactly what’s happening.
Whether it plays out with people leaving remains to be seen. It’s become such a busted out shell of its former self, I can’t stand it anymore, but plenty of people almost certainly feel differently.
The amount of money bot views bring in shows that yes, they are just yoloing buying ad space.
brucethemoose@lemmy.world 1 month ago
Yeah.
To misquote a paper, “attention is all you need.” It’s like the motto of the 2020s.