Comment on Anon finds a bot
Korhaka@sopuli.xyz 1 day agoWhy is anyone paying for adverts that no one will see though? Surely adverts only have value if it brings in sales.
Would be amusing to see the entire advertising market crash tbh.
It’s extremely difficult to measure the effectiveness of online ads and most companies have an incentive to inflate their numbers since they’re sold as a certain number of views/impressions.
Advertising is a scam for both those who buy it and the intended audience.
At the end of the day views/impressions don’t matter, people actually buying the thing is what matters. If no one is buying you can have a billion views and impressions but it wouldn’t even be worth £5. So then advertising companies would struggle to find buyers if buyers quickly see it isn’t worth it.
The point being made is that the big corps advertising have an exceedingly hard time measuring whether ad buys resulted in sales, and especially which ad buys resulted in sales.
Buyers don’t see that it isn’t worth it, they can only guess.
From your lips to god’s ears
This timeline had been more “from God’s ass to our mouths.”
From your foot to god’s dick
krooklochurm@lemmy.ca 1 day ago
You think that in 2025 companies with large media budgets are buying digital ads and just saying “well fuck it maybe we’ll make money on it”?
They track EVERYTHING. From the impression to the click tot he purchase, and there are trackers and attribution platforms by the hundreds out there to help them understand what the ROI they’re receiving on those ads are.
Companies are buying ads because people are buying products.
Even if the site is 90% bots there are enough real people using the site to make buying ads profitable.
brucethemoose@lemmy.world 1 day ago
Yeah.
To misquote a paper, “attention is all you need.” It’s like the motto of the 2020s.
JcbAzPx@lemmy.world 1 day ago
The amount of money bot views bring in shows that yes, they are just yoloing buying ad space.
Korhaka@sopuli.xyz 1 day ago
I suspect part of the reason for bots is to keep people on the platform. But if people start to realise which is probably going to become more likely as the number of bots rises and quality drops, then real people would start to leave or lose interest.
Could be short term engagement at the risk of long term platform health?
krooklochurm@lemmy.ca 1 day ago
I’d imagine that’s exactly what’s happening.
Whether it plays out with people leaving remains to be seen. It’s become such a busted out shell of its former self, I can’t stand it anymore, but plenty of people almost certainly feel differently.