but in a somewhat less aggravating way.

This is a quite interesting point to take in. The ads are there but not a straight to the face like website ads are.

TikTok and TikTok alternatives as mentioned, use ads that pop up periodically, but naturally - as in it can be indistinguishable to other content that is presented. As said, the ads are less intrusive and more so designed to occupy the user for a couple of seconds to not effectively brake their inertia of scrolling.

The status quo in the ad sector looks mismatched - but possibly for a purpose. It is known that ads are not only used for advertising on its own, but as a method of manipulation (e.g: YouTube premium). The friendly nature of TikTok ads in contrast to intrusive website ads poses an important question if the design is intentional and in result manipulative. In result, individuals of all ages are drawn to short form content and drawn from effective long form content. Additionally, since most individuals irrespective of age are essentially living off of short form content, it means they don’t have effective strategies developed to navigate or use the power of the wider element. This situation is attributed to discouragement; in effect all age groups are seen to be affected - even considering many individuals which have skills for browsing the wider internet.