Had a very interesting discussion today with some person referred to me who is trying to undercut my business pricing by more than 50%. Saying some other business gave them a significantly cheaper quote, but conveniently couldn’t name who they were. Are you getting a like-for-like service? Are you getting the same expertise? It’s not just about the $$ - cheap price means cheap, corner-cutting service and cheap outcomes. I was smelling bullshit anyway.