I’m on the opinion that marketing anything related to addiction is immoral and should be illegal. This includes cigarette, gambling, sugar, drugs (looking at you oxycontin), alcohol and even caffeine.

There is a backdoor into people’s brains that should not be used. Allow people go get their own coffee and sugar but don’t remind them it’s missing when they’re quitting.

(Coffee has been shown to be beneficial in reducing the overall death rate in adults when consuming something like 2+ cups a day so marketing it could be beneficial but the chance kids getting addicted to caffeine is something to avoid regardless.)