My buddy is a little streamer (gets maybe a few dozen viewers) and he got early access to it as well. Although he doesn’t add any fake hype, he’s just a very good hype man.
Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
EncryptKeeper@lemmy.world 3 weeks agoThis is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
Lv_InSaNe_vL@lemmy.world 3 weeks ago
XeroxCool@lemmy.world 3 weeks ago
Without seeing what you’ve seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
EncryptKeeper@lemmy.world 3 weeks ago
Generally speaking, algorithms on these sites don’t serve me a ton of videos with no views from creators with no followers, en masse.
Quetzalcutlass@lemmy.world 3 weeks ago
Or just excitement at getting “exclusive” early access as a small streamer. If you don’t know there are thousands of others, it’d feel like an opportunity to make it big.