Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

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EncryptKeeper@lemmy.world ⁨2⁩ ⁨days⁩ ago

This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.

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