Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

• glimse@lemmy.world ⁨2⁩ ⁨days⁩ ago

  Plenty do, yeah. Though to the marketing team, all streamers are influencers

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  • Auntievenim@lemmy.world ⁨2⁩ ⁨days⁩ ago

    You do understand what a shill is, right?

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    • glimse@lemmy.world ⁨2⁩ ⁨days⁩ ago

      Yes, someone who promotes a product while hiding the fact that they’ve been paid to promote the product. Streamers generally say “this is a sponsored stream” to avoid lawsuits.

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      • Lv_InSaNe_vL@lemmy.world ⁨2⁩ ⁨days⁩ ago

        someone who promotes a product while hiding the fact that they’ve been paid

        Streamers generally say “this is a sponsored stream”

        So by your own definition streamers are generally not shills?

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