Isn’t it though? They’re being paid to promote a game right? That seems like a shill to me. I’m not sure I understand the difference to you.
Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
glimse@lemmy.world 3 days agoSponsoring streams isn’t even close to the same thing as hiring shills
njm1314@lemmy.world 3 days ago
glimse@lemmy.world 3 days ago
A shill doesn’t disclose that they’re being paid to promote a product. The secrecy is what makes them a shill
njm1314@lemmy.world 2 days ago
Well I’ve certainly never heard that before and that’s not what the definition of the word is from what I’m seeing but I guess I can understand using that as a distinction.
glimse@lemmy.world 2 days ago
A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.
spankmonkey@lemmy.world 3 days ago
Do streamers call themselves influencers?
glimse@lemmy.world 3 days ago
Plenty do, yeah. Though to the marketing team, all streamers are influencers
Auntievenim@lemmy.world 3 days ago
You do understand what a shill is, right?
glimse@lemmy.world 3 days ago
Yes, someone who promotes a product while hiding the fact that they’ve been paid to promote the product. Streamers generally say “this is a sponsored stream” to avoid lawsuits.