Comment on Jeep Introduces Pop-Up Ads That Appear Every Time You Stop

TheGiantKorean@lemmy.world ⁨2⁩ ⁨months⁩ ago

• tal@lemmy.today ⁨2⁩ ⁨months⁩ ago

  See, they’re probably just framing it in negative terms. Just has to be presented in the right way.

  www.telenav.com/…/why-in-car-advertising-works

  Why In-Car Advertising Works

  For over two decades, advertising has fueled the online and mobile world. What can it do for your car?

  Advertising is worth it to the consumer.

  In-car ads are a win-win for drivers and automakers.

  In-car ads can also be rather helpful while on the drive.

  As a matter of fact, a recent McKinsey Report [Monetizing Car Data, McKinsey & Company September 2016] indicates that most consumers would prefer ads for connected navigation service.

  The way to think of it isn’t “ads come up whenever my car stops”, but “ads go away whenever it starts moving!”

  Drivers will never see an ad while their vehicles are in motion. Ads automatically disappear whenever the car is moving or when users interact with other in-dash functions. For example, when a driver starts her vehicle, a relevant ad will appear on her dashboard. The moment the driver shifts into reverse to back out the driveway, the ad automatically disappears.

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  • BakerBagel@midwest.social ⁨2⁩ ⁨months⁩ ago

    How far up your own ass do you have to be to actually believe that people actually want ads?

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